Google Search Tools to Make Research Easier

Google has some really great features in their search engine that are frequently overlooked when doing research. Two of the most useful are site searching and "site:" and "define:"

1. Define: - Using "define:" is a very quick way to get common definitions for words without having to bare the clutter and adds of an online dictionary. For example using "define:PCI" returns "peripheral computer interface", "payment card industry", and picoCuries. This is helpful while exploring new areas and technologies. Or even using it for common words that I do not normally know. Like kafka-esque..

2. Site: - This is one of my favorites. It is often useful for searching sites for specific articles on certain topics. It is often more useful then using the site's native search itself. It is especially helpful if you are doing competitive intelligence. For example, if you are searching a competitors site for specific topic to see if they are using that same messaging you use "site:Message." For example, if I were to do a search on HP to see if they have OLED displays for their laptops, I would type "site:hp.com oled laptop". I also like to use them to find specific article formats. For example, all PowerPoint presentations "ppt" or "pdfs" containing keywords on the site.

Use them wisely. They will save you time and give you better search results!